I'm having a problem with my hair dye... =[?

I have really dark brown hair and I've been trying to dye it a lighter shade of brown... not too light though. Since my hair is dark, I got dye kits that bleached it while the color is processing. I tried it once but the dye only came out on my roots. So a friend told me that it probably didn't come out on the bottoms because of all the product build-up on my hair. So I bought a clarifying shampoo %26amp; shampoo-ed it really goooood. So tonight I tried dying it again, but it is still only coming out on the roots. %26amp; I don't wanna keep spending $15-$20 on dye and it not working. Any suggestions on what to do? I don't know what else I could do that would make the hair dye go on all my hair =[ Helppp

I'm having a problem with my hair dye... =[?

dye cant lift dye. its only lifting your roots because that is the natural hair regrowth, when i went lighter i bought a hair color remover from wal-mart, which lifted the color i had put on it with out damaging my hair too much, then dyed it the color i want, just make sure to use a good conditioner when you are finished

I'm having a problem with my hair dye... =[?

its b/c color cant lift color to a lighter shade....you will have to actually bleach it out then wash it out dry it then recolor it....best thing to do it have it done at a salon to avoid frying your hair and messing it up

I'm having a problem with my hair dye... =[?

how long have you been coloring your hair? your friend is right, if you have colored it multiple times, the color is so built up in your hair that it cannot be lightened. The roots, where there is little or NO color, will lighten, but color cannot lift (lighten) color. Your best bet would be to go to a salon...they have more powerful but safe and professional color removal systems...get your hair lighter and one solid color, then leave it alone and condition it well! Good luck!